Posted by: kevinfortruth | May 9, 2013

If you are obese, fat, full-figured, or simply overweight – go to Abercrombie & Fitch on Saturday

Please do not misunderstand why I am asking you to go to A&F on Saturday – I am asking you to visit the store to show that you are just as beautiful as their emaciated mannequins and the young adults and kids CEO, Mike Jeffries, feels are the hot kids.

In fact, Mike Jeffries said that he “doesn’t want larger people shopping in his store.”  So, in an effort to go along with Mike Jeffries’ desires – do not bring money or credit cards.

He also said that other brands are having problems because they are trying to cater to all people.

“Are we exclusionary? Absolutely. The companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla.”

What I suggest is that people who are full-figured visit his stores – not to shop – because he does not want you shopping there – just go in and look around – take up space – comment about how ridiculously skimpy the clothing is and that only anorexic people could even fit into their clothing.

Most A&F stores are packed with merchandise and the shelves and racks and displays are so close together most individuals who are full sized would have problems navigating through the store.

When there, pick up a pair of slacks or shorts or a top and ask a clerk if they have it in “Extra Large” or even “Plus Sizes.”  It might be fun hearing the clerk grovel for the right words to explain to you how the CEO doesn’t even want you in the store at all.

Another thought.  Be sure to let your kids or grandkids or nieces and nephews know that you will not be giving them gift certificates or money to shop at A&F.

For anyone wanting to see a detailed article about A&F’s CEO’s comments about how his clothing line does not cater to fat people, please visit:

Oh, by the way, have you ever navigated through a corn maize?  That is what it is will be like walking through A&F.  I believe it is intentionally designed and laid out for skinny customers only.

If you ”like” this blog, please share it with someone who might be as offended as you are with Abercrombie & Fitch’s CEO Mike Jeffries.


  1. Kevin,
    I think that this company A&F needs to rethink their way of businesses practices, when the average size female is a size 14 and not a size 0. If I recalled this morning Good Morning of America did an undercover sting and went into their store in New York, NY.

    There news reporter looked at a bunch of different items on the shelves and found the only large size was a 10 and below. Granted she was looking at female clothing and not men’s clothing but that doesn’t matter in what you are talking about.

    I agree with you plus size people should go in to them on Saturday and shop around and piss the help off. By the way do you have the companies email you should post it and have people email them and tell them to change to add plus sizes in the clothes they sale.

    Thank you Kevin for doing a blog on a company that only sales to people that are a size to 10 and they are looking at the ages to 18 to 22.

    • Hi again; Your comment about size 10 does matter – it is not the number, as you say, it is their discriminatory practices of not wanting a select group of people in their stores. I am not sure what size they stop at in mens clothing – probably a 34 or a 36 – again, that is their choice but they don’t have to be so insulting about it.

      For a CEO to insult people by saying he does not want overweight people in his store, how about the fact that many overweigh people are the ones who provide cash and gift certificates for the “beautiful” people to shop at A&F.

      Just a comparison – take Ralph Lauren for example. Their ads have “beautiful” people – all wearing Lauren’s lines of clothing, but the difference is that I can get a pair of slacks in a size40 or 42 ad I can get shirts in XL. I also believe Lauren also has size XXL in some of his lines.

      Ralph Lauren should be lauded for being “inclusive”.

      Again, A&F can sell what they want in the sizes they want to sell – I just don’t like how arrogant the CEO is.

Comments appreciated

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